Stichting DON (Diabetes Research Foundation Netherlands) is committed to finding a cure for type 1 diabetes by supporting scientific research. The foundation hired La Plume Media to assist in raising awareness for Type 1 Diabetes among a broad audience in an accessible way. To achieve that goal, La Plume Media developed the DON Magazine with ambassadors and Dutch celebrities. The magazine is available nationwide at bookstores and gas stations and received coverage on the TV program RTL Late Night. La Plume Media was responsible for the concept and for its execution from A to Z.