Making promises to customers is one thing but, in reality, it is the employees who deliver on those promises. On top of that, they’re the beating heart of your company. As such, how they see you as an employer is crucial. Internal communications is one of the means of keeping your employees engaged. But how? This will always require a bespoke solution. Sometimes a corporate video or internal newsletter will be enough, but in other cases an extensive communications plan may be necessary. The goal, however, remains the same: to keep your employees engaged, to ensure that they know what is expected of them and to establish a common culture. This is how internal communications gives your corporate identity direction.