Gall & Gall wants to serve its customers in their store beyond expectations. This requires store employees who know exactly what they are selling, so they can provide customers with the best advice. Therefore, the store employees of all Gall & Gall stores were invited to the Gall & Gall Goed Genieten Sessie. During the sessions, colleagues will hear what’s in store for them in the busy fall season, have the opportunity for an interactive workshop, and get plenty of tastings of the latest alcoholic and non-alcoholic beverages from the range. The Goed Genieten Sessions were held four days in a row at four different locations in the Netherlands. La Plume Media was responsible for organizing the whole event.