The Vereniging van Beleggers voor Duurzame Ontwikkeling, an independent association that promotes responsible investment and works to make the Dutch business community more sustainable, wanted to give its familiar design a revamp.

La Plume Media took up the challenge and developed a modern interpretation of the house style. This included a new color palette, a clear corporate identity and clearly-defined photography rules. We then translated this concept into items such as business cards, a letterhead and PowerPoint templates. In addition, we developed a house style manual for VBDO, which sets out the new design in a clear and intuitive manner.