Do you know where your insurer invests your premiums? Do they invest in companies that have a harmful impact on people, the environment or society… or in sustainable initiatives? La Plume Media developed the awareness campaign “Verzeker je wereld” (“Insure the world around you”) dealing with these issues, commissioned by the Dutch Association of Investors for Sustainable Development (VBDO).

The VBDO campaign, which came about thanks to a unique partnership with the Dutch Association of Insurers, was intended to raise awareness among consumers of the sustainable influence they can exert through their insurance premiums. La Plume Media developed the creative concept and also produced an engaging video, content for social media and an informativewebsite for consumers.