ABN Amro wants to keep the employees of the Retail Department involved in the developments within the company. To that end, the company is utilizing an interactive webcast. The program has a talk show setting, with various executives joining in to talk about the latest developments within the company. During the broadcast, there is room for staff to submit their questions online, some of which will be read aloud and answered by the guests during the broadcast. The webcast is recorded in ABN Amro’s own studio. La Plume Media is responsible for editorial content and direction. We also advise on the structure of the program, the role of the presenter and the division between presenter and viewer questions.