La Plume Media is pleased to be working with Horticoop. Horticoop was a traditional purchasing cooperative for the horticultural sector. But, after almost 120 years, this role no longer brought the desired benefits for Horticoop members and the cooperative went in search of a new interpretation. This has now been found; Horticoop is now continuing as an investment cooperative whereby they invest in companies that offer innovative services and products to their members. The financial benefits this brings will then benefit both the members (dividends) and Horticoop, allowing the latter to reinvest in companies that make horticulture grow and prosper. So a win-win cooperative! La Plume Media supported Horticoop in communicating this change, because although Horticoop is moving into the future, change can still be quite difficult. La Plume Media assisted Horticoop and their employees by informing, but also by connecting; including events, webcasts, animations and newsletters. Team La Plume enjoys working for Horticoop and is proud that they can contribute to the growth of the Dutch horticultural sector!