In two months, Hudson’s Bay plans to recruit 200 new colleagues for two new department stores. Hudson’s Bay asked La Plume Media to develop a creative concept that exudes boldness and fits Hudson’s Bay’s core values. Thus La Plume Media invents the Blind Auditions: aspiring employees can audition in one of the two new department stores under construction. In a fitting room, there is a large clock counting down one minute. In that minute, the applicant can pitch himself in front of a non-visible, three-member panel. The jury knows nothing about the applicant: no name, no age, no gender, no resume, and… they can’t see the applicant! After one minute of pitching, the jury uses lights to indicate whether they want to hire the applicant or not: more than 1 green light means directly on to the interview about your contract. An honest, fast-paced way of applying for a job that requires courage not only from the applicant but also from the employer. La Plume Media conceived the Blind Auditions concept, coordinated the project and was responsible for the decor and furnishings of the two branches under construction.