A toy store without toys isn’t worth much. Which is why Intertoys is very grateful to its suppliers and invited the key players to a meeting at head office. La Plume Media was responsible for organizing the day which was centered around a kids’ party theme with playful invitations, flags and napkins. Vendors took part in meetings and received updates surrounded by toys, fun cakes and tubs full of candy. As they left, all of the vendors received a bag of candy with a personalized message as well as the one and only ‘Speelboek’ toy catalog hot off the press that day.