La Plume Media assisted KLM Cargo with a communications strategy on promoting and developing hangar and on-site safety policies. One of La Plume’s methods was to develop the ‘Ten Golden Rules of Safety’, which were realized as cartoons These were then made into posters and put up all around the hangar, with giant posters adorning walls around the site. The cartoons were also actively applied in a toolkit – including through a “Where’s Waldo?”-style “Find the 10 safety violations” illustration. The rules were also repeated and discussed on various standard communications channels.