The second edition of the medical trade magazine FertiFocus went out at the start of the year. This magazine is produced by La Plume Media on behalf of the pharmaceutical company Ferring. Ferring’s motto is ‘patient centricity’ and, among other things, the company publishes several magazines for medical specialists and patients. FertiFocus is one of them and is aimed at fertility specialists. This edition focused on person-centered care but also ventured into a few high-profile topics, including a discussion on reciprocity and a conversation about the undervalued role of men in the fertility process.