Intertoys has hundreds of stores. Once a year, all store managers are invited to take part in a training day to get briefed on the upcoming spring period. These spring away day sessions are held at the Intertoys distribution center in Waddinxveen. The challenge is to brief over 300 people in one day in a limited space and also find time to catch up and have a bite to eat. La Plume Media was responsible for coordinating these away days and ensuring that each store manager went home well informed and with a full stomach. La Plume Media was also responsible for staging the event, writing the content of the presentations and the theme of the specific day. To add a little ‘pizzazz’ to these training days, La Plume Media organized a challenge, set up a face-in-hole board for managers to take fun pictures and came up with a fun party favor for the team. Participants of the spring 2018 training day were given a little plant to take home.