ABN Amro aims to keep the employees of the Retail department involved in developments within the company on an ongoing basis. To this end, the company used an interactive webcast, during which members of the MT provided updates and answered employee questions live. The webcast was recorded at ABNAmro’s in-house studio. La Plume Media was responsible for the editorial content and for directing the webcast. We also advised on the structure of the program, the role of the presenter and the share of presenter/viewer questions. On the day of the broadcast, La Plume Media was responsible for directing the webcast and cuing the presenter.