With the merger of Intertoys, Bart Smit and Toys XL, the search is on for a new, modern intranet. The social intranet Speakap is chosen. La Plume Media is responsible for setting up and rolling out this platform. The process begins with setting up a number of focus groups to voice their needs and concerns. Then La Plume Media sets up Speakap with those directly involved and it is tested for a time. Then a rollout plan for each region will be developed, where getting IT in order will be the biggest challenge. Then began the rollout and training, through videos, weekly tips and a 24/7 help desk. Once all employees and franchisees of Bart Smit, Intertoys and Toys XL are working with Speakap, La Plume Media takes care of its management, using game rules and updates.