“Nationale Nederlanden. Wat er ook gebeurt” (Nationale Nederlanden. Whatever happens.). In 2016, financial services provider Nationale Nederlanden replaced its widely known slogan with a new slogan: “Er is maar één Nederlander zoals jij” (There’s no one in Holland like you). An internal campaign was launched to get employees involved in the change, with the title: “Er is maar één Nationale Nederlander zoals jij” (There’s no one at Nationale Nederlanden like you). The campaign was launched with an internal event that could be followed via a webcast. The webcast included video of employees nominating coworkers as unique Nationale Nederlanden team members. La Plume Media provided the creative concept and script and directed the webcast and developed the videos that were shown during the event. NEP provided all the technology.