In 2021, Sanquin Plasma Products and Plasma Industries Belgium will join forces and continue under a new name: Prothya Biosolutions. This change requires a good communication plan-and implementation! Team La Plume is handling all internal and external communications during this major change. The team develops a new international logo with accompanying payoff and corporate identity, including new letterhead, corporate identity manual and powerpoint. During a townhall meeting, the name and logo are festively unveiled to all colleagues and they receive a fitting gift: a mug that – when hot liquid is poured into it – reveals the logo. To communicate the change to external parties as well, La Plume Media’s copywriters create a press release, FAQ and several letters to customers, suppliers, patient groups and hospitals around the world. And after that change? La Plume just keeps going! The team is creating a brand new image bank, website and a new global intranet. La Plume Media is proud to have contributed to this great change!