Sanquin Plasma Products and Plasma Industries Belgium (now Prothya Biosolutions) enlisted La Plume Media’s help to roll out a vaccination campaign for its employees.

The companies’ goal was to use the campaign to motivate their employees in the Netherlands and Belgium to get vaccinated for COVID-19. Something that not only benefits the employees themselves, but their coworkers, the company and the patients they work for every day.

Team La Plume Media tackled this issue and developed an comprehensive campaign, with the slogan: “Wanneer laat jij je vaccineren?” (“When are you getting vaccinated?”) La Plume created various communications tools that reflected this slogan, including a video with the CEO, photos of employees seeing their coworkers being vaccinated, mirror stickers and posters.