Time is money – which is a phrase taken quite literally in BNNVARA’s new program, Het uur van de waarheid (The Hour of Truth). In this knowledge-based quiz, twelve candidates compete over more than 12,000 euros. How? Participants are given 24 hours to immerse themselves in various topics – with no sleep! At the end of the 24-hour period they are asked various questions and whoever stays sharpest and answers the most questions quickest goes home with the money. The program is broadcast every Thursday at 21:30 on NPO1. La Plume Media was responsible for the directing the program and for the animations – including the logo design.