Sanquin Plasma Products and Plasma Industries Belgium have merged and have been given a new name: Prothya Biosolutions.

Communication is crucial for a change like this – which is where La Plume Media came in! Throughout this transition, Team La Plume was responsible for all internal and external communications. The team’s creative professionals developed a new international logo with a corresponding pay-off and corporate identity, including stationery, a temporary website and a PowerPoint. They also devised a celebratory reveal ceremony at which the name and logo were launched at townhall meetings attended by all employees. Employees received a ‘magic’ mug that slowly revealed the logo and a cake featuring the new logo and the pay-off: “Creating Value, Sustaining Life”. To communicate the change to external parties, La Plume Media copywriters drafted a press release, FAQ and several letters to customers, suppliers, patient organizations and hospitals around the world.

Now that the new name has been launched, the team is moving forward with the follow-up steps, which includes developing a new image database, a corporate video, new website and a new intranet platform. Team La Plume Media is extremely proud to be able to contribute to this enormous change!