Every May, ASML holds an annual Technology Conference. In recent years, this conference has taken place in the Brabanthallen. Presentations are given at both the Dutch and international locations where the other ASML offices are located, which are streamed to all locations worldwide. Each year, La Plume Media is responsible for  directing the show and providing the script for the conference, ensuring that the script is ‘on theme’ for each conference. This event is developed in partnership with NEP and MediaMonks.